When it comes to analysing the bingo demographics, it is undeniably true that the ladies make up more than half of the bingo populace. Even when bingo was played in real brick-and-mortar bingo halls, the popularity of the game was still higher among women players. Now that bingo has reached the online world, it attracts not only elderly women, but younger, technologically more advanced women as well. But why is it that this game that has apparently nothing feminine about it is loved so much by women? Or why is it that bingo does not appeal to men as much as it appeals to women?
Some clarification to this conundrum may be offered by how bingo was perceived as a game during its development. First of all, bingo has never been considered a hazard game in the real sense of the word and as a consequence, it has never been viewed as a dangerous or risky activity. The price of the bingo tickets were never too high, so the losses and winnings were never particularly high either.
Psychologically speaking, women are less likely to take unnecessary risks and they are more cautious when it comes to playing for high stakes, whereas men are more drawn to hazard and to the adrenaline rush that comes with doing something where risk is often involved. Also, men view hazardous games such as gambling more as a challenge, and when they rise above the situation, (that is, they win a large sum of money) their confidence level plummets. Given that the stakes in bingo are not very high and playing bingo does not involve strategic thinking men are less likely to indulge in playing it.
Even the rationale behind gambling is different for men. Most men play to win money and to assert themselves among their peers, whereas women play to socialize and relax after a weary day. Women value more the social side of the game, while men value a given game’s competitive and strategic characteristics.
Interestingly, even online casinos try to feed this prejudice of `bingo is a women`s game` by designing their websites and games in a way to appeal more to women. For example, most bingo sites are pink or a combination of pink and baby blue. Not to mention that they are embellished with ribbons and cute and cuddly mascots which allure women, but are a real turn off to some men. Another way casinos try to appeal to women is by giving out prices such as spa weekends, massage subscriptions, gym memberships, expensive cosmetic products and the like. Certain casinos have narrowed down their players to the women populace even through their brand names (e.g., lady bingo, women bingo).
So what do you think? Is bingo a `ladies only` game and a gambling faux pas for men?